Before you alert the press and tell them that i7 lacks originality, we ask that you read this through.

We agree that this sentence sounds a bit cliché, and can seem unoriginal to say the least, yet…it says so much in just a few words.

Be like a fruit loop…

Simply put, when it comes to your brand image, dare to be different; dare to express your unique personality; dare to go where no one else has gone before.

In Haiti, most companies tend to play it safe. This results in everyone using the same voice, the same words, and putting the same message out there.

Such tactics only lead to a lack of differentiation between brands in an already saturated market.

So how do you become a fruit loop? How do you differentiate yourself on Social Media?

By being different.

Surprise your followers with messages and images that are unique to your brand. Showcase your products in a new light.

Don’t follow a set of rules. Instead, experiment with your messaging while listening to your audience. Find what resonates with it and adapt your messaging accordingly.

The beauty of Social Media is that it allows for quick tweaks to your strategy, something that is difficult to achieve with traditional media.

So again, why not take advantage of the flexibility it offers? Why do what everyone else is already doing? Why not be a fruit loop?