Today, we’re not writing about social media per se. Instead, we will talk football, American football to be more precise. You read right, the digital agency that we are will talk about #SB50 (Super Bowl 50).
For those of you who may not know it yet, Super bowl Sunday is a big day for the American advertising industry.
On Super Bowl Sunday, millions – if not billions – of people gather in front of their big screens to watch either the game or, like us at i7, simply wait for the ads that are aired before, during and after the game. Needless to say that with so many watching and expecting exceptional ads, advertisers all strive to put their best work out there.
The end goal? Create an ad that will be powerful and unforgettable so as to boost sales.
By now, we assume you understand we’re not here to pretend to be sports analysts. Instead, we’re here to do what we do best, and that is talk about our favorite field: advertising.
This year, even though we were unable to catch the ads, sorry the game, live – it fell during our #Kanaval weekend here in Haiti (Carnival) – we still took the time to catch up on the commercials and comments posted via Social Media.
While, some may have found many favorites among the aired commercials, we must say that this year’s Super Bowl left us wanting for more. We were unimpressed. In our humble opinion, there were not as many great ads as we’ve seen in the past.
We still picked a few to share with you, however. Below are the ads that caught our attention either through their use of humor, emotions or their well-executed storytelling.
#3 – T-Mobile ‘Restricted Bling’
This ad wins at funny. You can’t help but laugh at the stupidity of the comments made and be puzzled by Drake’s oddly composed attitude. We were expecting him to snap, which obviously never happened, and that is what earned this ad the third spot on our list.
#2 – Heinz ‘Wiener Stampede’
This year, dogs once again won our hearts. There is something about the dogs and the image of that family holding hand that strikes an emotional cord and makes you smile, especially that last frame of the child and dog licking his face. To us, this ad speaks of Heinz as a brand that brings families together.
#1 Jeep ‘Portrait’
Our all time favorite this year isn’t your typical emotional or loud ad; instead it is an ad that showcases the art of storytelling. Jeep caught its brand’s history in less than one minute in an unexpected and touching way that sets it apart from other commercials aired during that event.