i7’s pilot and test project
Our culinary blog Tchakayiti holds a special place in our hearts. The first project we launched upon starting i7, through the years, it has become both our pilot and test project.
For those who are jut now discovering it, Tchakayiti is our CEO Annick’s flagship project. It has become her space to share her love for Haiti’s culinary culture and showcase her talents in content writing, food photography, and styling.
From the very beginning, i7 handled the design and programming of the website, giving it an attractive and functional interface. In 2023, we modernized the site, highlighting our expertise in design and web development. Each article is written to captivate readers while adhering to web standards for keyword optimization. The site’s content is optimized for search engines, demonstrating both our content writing skills and our SEO expertise.
Tchakayiti, a testing platform
Tchakayiti is not simply a culinary blog that showcases our skills. This blog also serves as a platform to test our approach and expand our range of services. Through it, we highlight the diversity of our offerings, and experiment with digital tactics and strategies. Annick’s passion for food photography has paved the way for a broader exploration of product photography, which we now incorporate into our services. The blog thus acts as a platform to demonstrate our abilities in content writing, SEO, photography, social media, and email marketing.
Our services and experiences with Tchakayiti
- Content Writing & SEO: we write each article meticulously and optimize them for maximum visibility on search engines.
- Photography: Annick’s passion for food photography and styling continually inspires our approach to product photography.
- Social Media: the blog was very active on Instagram in its early days, allowing us to connect with the community. However, we noticed that this presence didn’t drive the expected traffic to the blog. As a result, for the past two years, we’ve chosen to step back from social media to better assess its true impact on website visibility.
- Email Marketing: for the past two years, we’ve focused on email marketing, a strategy that has proven more effective than social media in attracting loyal and engaged readers who have opted to communicate with us via email.
Will Tchakayiti ever make a comeback on social media?
Definitely! But when it makes its comeback, the goal, which we have yet to define, will no longer be to drive traffic to the blog. No matter the direction we take on social media with Tchakayit, it will always involve exploring and experimenting to deliver quality content and share Annick’s passion for food and food photography.
This shift in strategy reflects our ability to adjust our digital marketing tactics based on observed results. It also highlights the notable distinction between social media and email marketing, two communication platforms with different objectives and outcomes.
More than just a project, Tchakayiti is an adventure that we cherish and carefully nurture at i7. This blog embodies our commitment to providing quality services in content writing, photography, SEO, social media, email marketing, design, and web development, while also serving as an experimental platform for our strategies and innovations.
