In November 2022, we faced a major challenge in crafting Casami’s year-end campaign. This could not be an ordinary Christmas campaign as two exceptionally significant events coincided that year:
- The 2022 World Cup, a major event for Haitians who are passionate about football.
- Christmas, one of the most strategic periods for marketing in Haiti.
Football and Christmas, both major events for Haitians, ignite great enthusiasm despite challenges. Given their importance, it was unthinkable to favor one over the other.
Our solution? We decided to merge these two events by creating a campaign that combined football and Christmas.
This led to the birth of the concept “Un Noël de foou…t,” a tagline that perfectly reflects this fusion.
Casami, a client for whom we handle both traditional and digital media, benefited from a 360-degree campaign that mobilized a wide range of skills.
The implementation of this campaign involved creating content for various media and platforms: radio, television, print materials, social media, and the company’s website. It also included close collaboration with the brand ambassador.
The deliverables included:
- Engaging mini videos and animations.
- Graphic design and printing of game schedule calendars.
- Writing and recording of a radio ad.
- Design and printing of custom jerseys for employees.
- Creation of visuals for social media.
- Management of engaging games with prizes.
“Un Noël de foou…t” truly embodied the spirit of a 360-degree campaign, mobilizing a diverse set of talents and requiring ongoing discussions, price and product research, and negotiations with suppliers and the media.
This campaign showcases our ability to move beyond our comfort zone to embrace the essence of traditional advertising while injecting it with modernity and innovation.
This is the magic of our work at i7. We design strategic, thoughtful, and intentional campaigns that resonate.